Maximizing Your Marketing Dollar

Came across a good article from Finance & Commerce about how law firms can maximize their marketing dollars. One of the techniques mentioned is blogging. Here is an excerpt.

“Blogging, or keeping a Facebook page forces the attorney to stay current on the law in their practice area and it’s not as painful as some people think. The way the forum is designed, you are supposed to keep it short and sweet,” Ginsburg said. “[Blogging] gives you a forum to say something and provide information to clients. It says this person is staying current in the law, and provides more information to clients than where the attorney went to law school 25 years ago.”

It talks about the timeless nature of good advertising being connecting with people, building connections, and then providing good service. It also talks about how social media fits in to the marketing mix.

Read the entire article on attorney marketing.

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