Law Firm Marketing Plan

Building the Bridge to Your Potential Clients

The secret of successful law firm marketing is creating a solid law firm marketing plan. The focus of the plan should be your law firm’s web site, which is the main connection to your potential clients. Most websites are designed merely as an informational brochure, which is a complete waste of your firm’s most valuable real estate: its online search engine ranking. Your web site can be your most powerful—and profitable—marketing tool. But to achieve that, it must be designed from the ground up from someone who knows not just about website design but about all aspects of attorney internet marketing.

Your Website: The Center of Your Law Firm Marketing Plan

A successful attorney website—one that will attract new clients—has to be crafted in a way that will generate traffic.  And this doesn’t happen by chance. There are 108 million web pages listed by Google for the term lawyer, 153 million pages for the term attorney. That’s the level of your online competition and you don’t compete in an arena like that without knowledge, effort, and a unified plan.

Social Media and Your Law Firm Marketing Plan

Once your web site is properly designed and executed, it becomes the center of an on-going internet marketing campaign. We take the work product of your firm’s everyday practice and transform it into powerful marketingmaterials which we then broadcast to a multitude of online mediums. This not only generates new traffic to the site, it builds authority in the eyes of the search engines, which in turn elevates your site’s ranking, creating even more traffic. The system builds on itself, growing ever greater, increasing your online reputation, reach, and revenue. It can be done, and it all depends on one thing: a cohesive, well-targeted marketing plan designed especially for your law firm. Without it, even the most intensive attorney marketing effort will probable fail.

A Successful Law Firm Marketing Plan includes all the following elements:

• Pre-design Research. This is an often overlooked step in the plan which, if not done correctly, dooms the entire campaign from square one. You must know what search terms your website will be targeting.
• Optimized website design. The site must be designed so the search engines can easily read the content and understand what the intent of the site is.
• Targeted yet engaging content. The content of the website must employ search engine optimization, but still be engaging for visitors.  Striking a balance between writing for search engine robots and humans is one of the most difficult aspects of a successful law firm marketing plan.
• A well defined call-to-action. Each page of your site must move a visitor toward a pre-defined call to action. This usually takes the form of getting the visitor to fill out a contact form requesting a consultation, to chat live with a customer representative, or getting the visitor to call your office.
• Comprehensive and unified search engine optimization techniques. Website structure is just the beginning. Linking, blogs, articles, press releases, videos, social media… it all must be focused toward the intended goal.
• Building traffic and rankings through blogs, articles, press releases social media, and link building. The work of promoting yourself is never done. Search engines demand fresh content to keep your ranking high. We’ll show you how to create new content for your site regularly without it dominating your life.

» Learn more about our Lawyer Internet Marketing system.

The Complete Solution to Law Firm Marketing

At Attorney Marketing Advisers, we work by 3 simple rules:

• Specific goals
• Clear communication
• Guaranteed Results

We do this because we know how to make the search engines work for you.  Most internet firms fail at this because they either don’t know how to do it or they specialize only within the areas that are most profitable for them. We handle all aspects of a law firm marketing plan, and we hold ourselves accountable to a single, clearly-stated objective: “We Will Grow Your Law Firm’s Notoriety, Prestige, and Revenue.”

A True No-Obligation Consultation

Fill out the form at the top of this page to receive a Free Consultation on how we can help implement a successful law firm marketing plan for you. You will be contacted not by a salesman but by the actual person who would be designing and implementing all aspects of your marketing campaign.  Beyond that, we promise you three things:

• We’ll tell you specifically what we can do for you and what it will cost
• We’ll explain what is required of your firm to make the campaign successful
• We’ll answer your questions and tell you what questions you should be asking

It’s as low pressure as it gets.  See how attorney marketing advisers can implement a law firm marketing plan for your firm.