Law Firm Marketing

Our System For Promoting Your Law Practice On The Internet

esquire marketingAttorney Marketing Advisers has developed a comprehensive system of law firm marketing that incorporates all aspects of internet marketing into a cohesive package that will dominate search engine rankings in any legal specialty. We believe that successful internet marketing for a law firm requires expertise in each of these four broad areas:

Research: Identifying a target market, analyzing keyword phrases and formulating a website theme.

Blueprint: Using the data from the research, creating a well focused, tightly themed website blueprint.

Development: Creating a properly-structured website in accordance with the blueprint. Website content should be consistent with SEO targets as well as driving people to the desired response.

Networking: Expanding the online “brand,” and generating steady website traffic through multiple, interconnected online mediums, including blogs, social media, articles, press releases, etc..

It sounds simple, yet the vast majority of internet marketing firms fail to achieve real results for their clients. Why? Because they’ve only mastered one or two of these fields. Most people who call themselves law firm internet marketers are really just web designers. They’re filled with artistic sensibilities and are well-versed in computer code, but utterly clueless when it comes to market research or online sales techniques. Their sites might look good, but they fail to make an impact either with online surfers or search engines.

Online Results Start With The Right Law Firm Marketing Consultant

The reason we achieve the great success for our clients is simple. We know all areas of internet marketing, and we know how to put them all together into a cohesive package that gets the attention of internet surfers and search engines. Our comprehensive marketing system includes the following steps:

Assessment: First, we take a look at your firm’s current marketing efforts and future objectives. Are you advertising on television, radio, Phone Books, bill-boards, the internet? Have you developed a brand? A unique message? Who is your target audience? What are their unique problems and how is your firm uniquely qualified to solve them?

Website Design: Next, we look at your website. Is it design correctly from an SEO standpoint? Is it interesting, informative, inspiring, persuading, exciting, reassuring? Does it address your potential client’s immediate needs and concerns? Does it establish credibility and build trust? Is there a well-defined call to action? If salvageable, we’ll use the current website as a base, but in most cases, a major website overhaul is required, as the current website falls short in every category. At this point, the same consultant who did the research and theming will do the website design, search engine optimization, and copywriting. This ensures that the website will be themed correctly from the first page to last and the SEO won’t get watered down through “design-by-committee.”

Networking: Once the website is posted, we will develop and systematically expand an internet network around your firm and its message. We use a combination of a law firm blog, submissions to various high quality legal profession directories, and creation of profiles in various social media sites, including Facebook, YouTube, Twitter, and LinkedIn. Interlinking between the various components of the network increases web exposure as well as enhancing search engine ranking. E-mail marketing and company newsletters can help with client retention as well as gaining referrals.

Pay Per Click Campaign: We’ll discuss the benefits as well as the costs of a pay per click advertising campaign, and if warranted, implement it at a size and scope consistent with your firm’s long term objectives. The website will be optimized for both organic results and pay per click campaign, lowering the overall cost per click. Multiple ads will be generated and tested for conversion, which will be monitored and used for further optimization.

Marketing My Law Firm: What Do I Have to Do?

Law Firm Internet Marketing ConsultantsYou’re a lawyer not an internet marketer. You’re far too busy doing your job to have time to Blog, Tweet, and Squid on the internet. That’s OK. Promoting yourself on the internet is a lot easier than you think when you have a law firm marketing consultant taking care of the technical stuff for you.  Attorney Marketing Advisers will guide you through the twists and turns of the information superhighway, connecting you to the literally tens of thousands of online surfers who are all looking specifically for the kind of legal assistance you provide.

What Do We Need From You?

Law Firm MarketingSimple. Just do your job: be an advocate for your clients and help them with their legal problems. It’s just that, with us as your marketing consultant, everything you do will be broadcast to the online world.This is the networking portion of the system. As a lawyer, you are not only a legal consultant but a motivator, a teacher, and an adviser. So start motivating, teaching, and advising online. Most lawyers find the process of promoting themselves online to be therapeutic,  liberating, motivational, even fun. And it should be fun. Make it fun for yourself. Your enthusiasm will show, and people will be drawn to it. If you have a knack for public speaking, make videos, and online commercials. If not, then write articles as blog posts and we’ll distribute them to dozens of high quality online article directories. The key is to take the knowledge that you communicate to your clients every day and market it across the internet through multiple integrated mediums. This creates a network for your message that will get the attention of internet surfers as well as search engine.

Why You Need a Law Firm Marketing Consultant

The marketing plan diagrammed here looks complicated, and it is.  There are over a hundred steps in the campaign, and each element must be structured correctly, as well as implemented in unison, so as to create the greatest impact Marketing For Attorneys Systemto both your audience and the search engines. But that’s our job.  As your law firm marketing consultant, we take care of all this for you. Your job is to provide us with the central hub, the content. And we will show you how to do that as well: how to create blogs, videos, articles, press releases, etc… It’s really nothing more than documenting what you do all day. We’ll take that content and structure it in a way that will attract the attention of the search engines then broadcast it to the largest possible audience. Attempting to implement this yourself would be like deciding to perform brain surgery on yourself. Leaving it in the hands of a general website designer would be like having your family doctor perform brain surgery on you. You need someone who understands all aspects of attorney marketing. You need a specialist.

The Complete Solution to Law Firm Internet Marketing

At Attorney Marketing Advisers, we work by 3 simple rules:

  • Specific goals
  • Clear communication
  • Guaranteed Results

We do this because we know how to make the search engines work for you. Most internet firms fail at this because they either don’t know how to do it or they specialize only within the areas that are most profitable for them. We handle all aspects of the marketing effort, and we hold ourselves accountable to a single, clearly-stated objective:We Will Grow Your Law Firm’s Notoriety, Prestige, and Revenue.Whether your specialty is real estate, bankruptcy and foreclosure, family law, auto accidents, personal injury, debt settlement, immigration, malpractice, probate, criminal law, elder law, loan modification, or intellectual property rights, we can help you expand your business.

A True No-Obligation Consultation

Marketing For Law Firms GlobeFill out the form at the top of this page to receive a Free Consultation on how we can help promote your law firm. You will be contacted not by a salesman but by the actual person who would be implementing all aspects of your marketing campaign. Beyond that, we promise you three things:

  • We’ll tell you specifically what we can do for you and what it will cost
  • We’ll explain what is required of your firm to make the campaign successful
  • We’ll answer your questions and tell you what questions you should be asking

It’s as low pressure as it gets.

» Learn more about our Law Firm Marketing Plan

Additional information about Marketing For Law Firms:

Article spelling out the ICC Guidelines on Marketing on the Internet

Advertisers and marketers are helping to develop the new media just as they helped to develop the traditional media of the past. Today, advertising represents the main source of revenue for traditional media. Similarly, advertising and marketing will make a vital contribution to the new interactive media by allowing it to offer more affordable goods and services to a wider, global audience.

The International Chamber of Commerce (ICC) is the world’s foremost developer of self-regulatory codes of ethical conduct for advertising and marketing practices. The ICC believes that advertising and marketing on the Internet, World Wide Web, and online services should reflect the highest standards of ethical conduct as laid down in the ICC International Code of Advertising Practice and other relevant ICC self-regulatory Codes.

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