Attorney Websites

What a Great Web Site Design Will Do For Your Law Firm

Lawyer WebsiteAt Attorney Marketing Advisers, we know that good attorney websites are all about generating new clients for your law firm. And to succeed at this, it’s vital that you think of your  web site not as a standalone entity but the center of a well-crafted marketing campaign. All aspects of the campaign must be designed, structured and implemented in unison or you simply won’t make an impression in the immensely competitive online marketplace.

Consider this: there are over 20 million web pages on the internet pertaining to “Attorney.”  It’s not easy to get noticed in that kind of crowd.  And the truth is: on the internet, only the top tenth of one percent even get noticed at all.

Attorney Website Design: “Impressing Your Visitors”

Good attorney websites must be informative, engaging, and dynamic. They also must be simple, straightforward, easy-to-browse, and not bore your visitors. Overly-elaborate web designs, long flash introductions, and fancy fonts may look impressive at first glance, but it won’t convert visitors to paying clients. Worse still, many of these websites are filled with dry, technical language that reads like a college text book. Again, it may look great, but in a few seconds… click! Your visitors are gone. Overwhelming marketing research has been done on what actually makes people stay on a website and what drives them toward a desired response. If your law firm’s website design doesn’t adhere to these rules, it may impress people, but it won’t get them to act.

Your Websites Most Important Visitor: The Search Engine Robots

Attorney Web DesignBesides impressing humans, your website must also impress the search engine robots, which regularly visit your site and judge what it is about and how important it is. This is an often misunderstood part of attorney internet marketing, because most people don’t understand what makes a web site optimized for search engines. It’s imperative that you understand it however, because if the search engines don’t like your site, it might never be seen by humans at all. So good lawyers websites impress the search engine robots as much as the human visitors.

Attorney Website Design: An Art And A Science

It’s the balance of these two factors—designing for humans and the search engines at the same time—that creates a successful website. Our website marketing consultants understand the science of marketing and SEO as well as the art of creating effective lawyers websites. Because the truth is:  Great artists don’t create great lawyers websites. Great marketers do.

Attorney Marketing Advisers: Your Complete Marketing Solution

Attorney websitesAt Attorney Marketing Advisers, we work by 3 simple rules:

  • Specific goals
  • Clear communication
  • Guaranteed results

We do this because we know how to make the search engines work for you.  Most website developers fail at this because they either don’t know how or they specialize only within the areas that are most profitable for them. We handle all aspects of your online marketing campaign, from television, radio, and print to social media, including Facebook, Twitter, and YouTube. Whether your legal specialty is bankruptcy and foreclosure, immigration, real estate, personal injury, debt settlement, auto accidents, malpractice, wrongful death, probate, criminal law, elder law, or divorce, we can help you. We handle all aspects of attorney website design, and we hold ourselves accountable to a single, clearly-stated objective: “We Will Grow Your Law Firm’s Notoriety, Prestige, and Revenue.”

A True No-Obligation Consultation

Fill out the form at the top of this page to receive a Free Consultation on how we can help design a successful website for your law firm.  You will be contacted not by a salesman but by the actual person who would be implementing all aspects of your marketing campaign.  Beyond that, we promise you three things:

  • We’ll tell you specifically what we can do for you and what it will cost
  • We’ll explain what is required of your firm to make the website marketing campaign successful
  • We’ll answer your questions and tell you what questions you should be asking

It’s as low pressure as it gets.  So contact us today and see how we can help your firm thrive in the internet age.


Resources:additional information about creating successful attorney websites.

List of components of a successful attorney website design:

Keyword Research: Very important and often-overlooked in Law Firm web site development. An effective keyword targeting strategy is the foundation of any law firm marketing campaign. Competitive analysis on competitors and relevant terms, known as keywords. Prioritizing keywords for search volume, market size, commercial intent, and difficulty of ranking. Determining targeted terms and organizing them into website page structure. Focusing the site content to match the targeted search terms.

Site Architecture: Also very important and again often overlooked by inexperienced web designers or large internet marketing firms as they compartmentalize their work.  A good law firm website must be designed with an overall theme, supported by multiple related sub-themes. FYI, by theme, we don’t mean colors and patterns, but the theme of the content. Without proper site and page theming, the search engine robots (or spiders, as their known) have no idea what your site is about and, as a result, have no idea what to rank your site highly for. The is the most technical aspect of online marketing, and it includes internal linking structure, proper “siloing” of the site, avoiding cross linking between different sub-themes, and using proper anchor text (based on keyword research) for the links.

Pay Per Click Advertising: Optimizing for pay per click advertising is as important as for organic or natural search rankings. Why? Because no matter how well optimized your site is for certain legal specialties, no site can be optimized for all relevant search terms. That’s where pay per click comes in. This can be the most profitable aspect of your online marketing campaign. It can also be the least profitable. It’s all about targeting the right keywords, creating compelling ads, choosing the right landing pages, and optimizing your web design to match the campaign.

Copywriting: Without a doubt, the most single most neglected aspect of web design. And the most important. Why? Even with all the choices in multi-media . We pride ourselves in creating web content that is engaging, topical, useful, as well as optimized for search engines. This is of extreme importance now that the search engines have changed their search algorithms, or in other words, the formula they use for ranking web pages. The content of your web page is the most important factor not only in ranking for your main targeted search terms but for the countless variations of these main terms.  These “long tail keywords” account for 80 percent of all search engine activity. We use our writing skills, selling savvy, and Search Engine Optimization experience to create web pages that will rank for literally thousands of keyword variations. It isn’t easy to do, and most internet companies have no idea how to do it, as they are still using outdated methods to “trick” the search engines using gimmicks. Content is now king with search engines, and the good news is: it’s not a gimmick or a fad. The smarter the search engines get, the more your content is going to matter.  So you can be assured that your ranking won’t suffer in the future by further tweaks of the search engine algorithms. Our lawyer internet marketing system of creating good quality content will secure your rankings for the long term, as well as help convert more internet surfers into clients.

External Link Building: Each link from another quality website is like a vote of confidence for your law firm’s web site. But be careful. Link building is must be done systematically, carefully, and ethically. Many so-called SEO experts use automated software for mass link building to hundreds, even thousands of sites. This was once an effective strategy for high search engine rankings. But the robots have gotten smarter. Not only do these “spam” links not help you, it can actually hurt your rankings, or in some cases get you banned from the Search Engine Results Pages (SERPs) altogether.  Who you choose as your online friends reflects on you. That is why we submit our client’s sites exclusively to well-respected authoritative web directories within the legal industry. We currently submit to over 100 quality legal/esquire directories. We also create social media profiles, on Facebook, Twitter, YouTube, and Linked In as well as others. This creates a link network, allowing for deep linking between the various inter-related online properties.

Building Trust and Credibility:: Documenting recent court victories, legal credentials and client testimonials—preferably in print and on video. These things help gain trust and credibility and  should not buried on some back page, but strategically placed throughout the site as visitors read about their particular legal problems.

Other Website Factors to Consider:

  • Finding a secure and reliable hosting company
  • Fast page loads. Page load speed is now a search engine ranking factor, both organically and in Pay Per Click
  • Choosing a URL or site name that matches your targeted keyword
  • Adding a Local Search Business listing, so people can find your law office using their smart phones
  • A simple integrated contact form on every major page of the website rather than a long, complex form hidden on a back page.
  • Adding Fresh Unique Content on a regular basis
  • Adding an attorney blog to maintain freshly updated content and add timely, topical material
  • Incorporating site theme with existing logo, print material, and existing business branding efforts
  • Adding legal pages to increase search engine trust factor: privacy policy page, terms and conditions, and contact page
  • Ongoing Attorney Search Engine Optimization

Informative article on creating ethical attorney websites. This article, by Deanna S. Brocker and Doublas J. Brocker, printed from the North Carolina State Bar, discusses the permitted and prohibited uses of website content to deliver legal services.  Excerpt:

It is extremely likely that the use of websites and the internet to attract potential clients and deliver legal services will continue to increase dramatically in the years to come. Whether a lawyer is entering into e-marketing and e-services for the first time or expanding an existing website, it is important to keep abreast of both the ethical and technological developments in this area. Be careful, it’s a “brave new world” out there.

Click to read the full article on law firm website guidelines