Attorney SEO

Why Search Engine Optimization Matters

Attorney Search Engine OptimizationAt Attorney Marketing Advisers, we know the importance of  SEO for any law firm that is serious about marketing themselves in the 21st Century. The truth is: we live in an age where everyone relies on search engines to find what they’re looking for. And yet most attorneys pay almost no attention to how well optimized their own web site is. This is a mistake you simply can’t afford to make. The legal industry is uniquely situated to benefit from SEO, as consumers are using the internet almost exclusively to search for legal information. An so if your web site is not well optimized for the search engine spiders, you are willfully cloaking your company from the greatest source of new clients on the planet.

And the best part is: that traffic is free.

Attorney SEO: The Clients You Don’t Know You’re Losing

Lawyer SEOIgnorance may be bliss for some things, but when it comes to internet marketing, it can have a crushing effect on your business. The worst part is: internet marketing ignorance is a silent assassin. If you aren’t actively optimizing your law firm’s web site, you are completely unaware of how many potential clients you are losing. Your firm no doubt does some marketing now, whether in print, radio, or just networking in the community. But do you have any idea how many extra new clients your firm could have if the people who searched online for the particular legal specialty found your website?

The numbers are pretty astounding. At the bottom of this site’s home page is printed a list of monthly search volumes statistics for many legal industry specialties. See Google attorney marketing search volumes. Just a quick glance down the list will show you just how enormous the online market is for attracting new clients through internet marketing. And how important attorney search engine optimization is for directing them to your legal web site.

How Important is Good Search Engine Optimization For Attorneys?

Lawyer SEOIt is estimated tht over 68% of all traffic from web sites goes to the top three listings on a search engine result page. And so for a term like “bankruptcy attorney,” which receives almost 200,000 searches per month on Google alone, that means that the top three sites are potentially receiving over 100,000 hits per month. And the number on internet searches continues to rise each year. In fact, with the advent of the smart phone, the number of online searches should dramatically increase, making your placement in the search engine rankings even more important. SEO is the single most important marketing concept for any law firm. It will truly be the deciding factor of the winners and losers of the future.

So here are a few questions about that you should definitely know the answer to:

  • Do you know where your law firm ranks on the major search engines?
  • Do you know if your site is even indexed?
  • Do you know how many pages are indexed?
  • Do you know what search terms they are ranked for?
  • Do you know how many people are searching for these keywords?
  • Do you know how many submissions you’ve made to quality legal directories?

In this day and age, it is unacceptable for any law firm to not know the answers to these questions. The stakes are way to high.

Attorney SEO: How We Help Your Firm Get More Clients

At Attorney Marketing Advisers, we employ only ethical (white hat) search engine optimization techniques. Our integrated systems includes these services:

  • Keyword Research: Using state-of-the-art tools to do extensive research on possible targeted keywords, taking into account search volumes, competition, and commercial intent.
  • Web site Structure: We design websites to be not only user friendly but SEO friendly as well. This helps solidify the overall theme of your website, which increases rankings
  • Page Content: Each page of the website must be targeted for an individual search term, and must include enough content about the term—and related terms—to be considered useful content by the search engines.
  • Linking Strategy: This goes hand in hand with the website structure, and shows the search engines not only what each section of the site is about but helps boost the overall site authority as well. straregic use of anchor text in the links creates additional SEO benefits
  • External Linking Strategy: Getting external links has always been important, but nowadays it’s even more so as the search engines become wise to overlinking. These days, you need the right links at the right pace in order to rank high. We use a systematic approach which creates relevant links in the legal industry at a steady pace.

Other Factors that Affect your Law Firm’s SEO Rankings:

  • Submitting to relevant directories
  • Social Media submissions
  • Link Creation
  • Creating regular blog posts
  • PPC
  • Video marketing on YouTube and other video sites
  • Expanding Facebook and LinkedIn profiles
  • Article marketing
  • Press releases

Learn more about our attorney marketing services.

The Complete Solution to SEO for Attorneys

At Attorney Marketing Advisers, we work by three simple principles:

  • Specific goals
  • Clear communication
  • Guaranteed Results

We do this because we know how to make the search engines work for you. Most internet marketing firms fail at this because they either don’t know how to do it or they specialize only within the areas that are most profitable for them. We handle allaspects of the marketing effort, and we hold ourselves accountable to a single, clearly-stated objective:”We Will Grow Your Law Firm’s Notoriety, Prestige, and Revenue.” Whether your specialty is real estate, bankruptcy and foreclosure, family law, auto accidents, personal injury, debt settlement, immigration, malpractice, probate, criminal law, elder law, loan modification, or intellectual property rights, we can help you expand your business through effective internet marketing and SEO.

A True No-Obligation Consultation

SEO for LawyersFill out the form at the top of this page to receive a Free Consultation on how we can implement a customized attorney search engine optimization plan for your law firm. You will be contacted not by a salesman but by the actual person who would be implementing all aspects of your SEO campaign. Beyond that, we promise you three things:

  • We’ll tell you specifically what we can do for you and what it will cost
  • We’ll explain what is required of your firm to make the SEO campaign successful
  • We’ll answer your questions and tell you what questions you should be asking

It’s as low pressure as it gets. So contact us today and see how we can help your law firm thrive through comprehensive search engine optimization.



Resources: Additional Information on attorney search engine optimization:
Search Engine Marketing

Make SEO a routine in your web content management program Search Engine Optimization for Dummies. Hoboken, NJ. Wiley, 2004. Moran, Mike, Hunt, Bill.

www.usa.gov/webcontent/documents/SEO_Course%2007.ppt
Link Popularity – WebContent.gov: Better websites. Better government.Jun 25, 2010 The search engine optimization world calls this “link bait .” Use blogs and forums wisely. Blogs and forums can call attention to useful

www.ftc.gov/opa/2010/08/ils.shtm –

Automated System to Improve Search Engine Optimization on – Open appft1.uspto.gov/…/nph-Parser?…%2Fnetahtml%2FPTO%2Fsearch

text file – US Small Business Administration-Your Small Business
End of Attorney SEO resources